Connie White

Connie White

Managing Partner, Colman White Media LLC

Developing a solid career in advertising was always my goal beginning at Thomas Phillips Clawson, a Salt Lake City advertising agency specializing in healthcare, tourism and retail. After several mergers, beginning with EvansGroup and shortly followed by Publicis, the third largest agency worldwide, several career changes occurred, beginning with management of the media department to COO to Executive Principal, Managing Partner of the local SL branch. During this time local responsibilities were shared with short stints in both the LA and Denver offices before a move back to media to oversee the merger of the SLC media department with the other U.S. Publicis offices under their media division, Optimedia, based out of New York. In 2005, after an exhausting 20 years of the grueling pace of big agency life, Colman White Media was formed, contracting media services with small creative shops in Salt Lake City.

Other Philanthropy

  • Lallapalooza, 1988-1992
  • United Way, 1995-1999
  • Boys and Girls Club of America, Sugarhouse Branch, 1990-1993


  • University of Utah, Communications, 1993

Hobbies & Family

I love the outdoors, and who wouldn’t when living in Utah. In the summers, my thing is to hike the local mountain range or the deserts of Southern Utah but in the winters you can find me somewhere up Millcreek with the dogs, both our dog and our two grandpups, either X-Country skiing or working out on a pair of snow shoes. For added fun my husband and I take off on road trips somewhere in the west searching out new places we have yet to try.

Why CSS?

I was drawn to CSS after hearing about the Grandfamilies program and the staggering statistics reflecting the state of children in Utah that need help and how they struggle to find a safe place to heal and grow into successful, happy adults.

Areas of Expertise

I have worked on local, regional and national accounts creating results-oriented integrated media plans that were developed out of traditional media including television, radio, print and outdoor. As consumer habits changed so did my experience in the role media plays, engaging directly with the consumer or business through digital media programs.

My client experience includes business-to-business and business-to-consumer with every four years adding a little political advertising. My category experience delivers first-hand knowledge to further the client’s growth in the fields of healthcare, technology, financial, tourism, education, retail and consumer goods.