Before co-founding Redirect in 2004, Wendy spent 20 years at some of advertising’s legendary agencies. After tenures at Bozell, Grey Direct, and Ogilvy One in New York, she moved to Salt Lake City and launched the direct marketing division for EvansGroup in 1994. Following EvansGroup’s purchase by Publicis, she became an executive principal and managing director for the third-largest agency in the world, overseeing all direct marketing activities in the U.S.
Over the course of her career, Wendy’s passion for leveraging proven direct marketing techniques along with the latest technology platforms has resulted in highly successful and groundbreaking programs for diverse companies such as Nestle, United Healthcare, PetSmart, Icon Health and Fitness, AT&T, and American Express.
At Redirect, Wendy is focused on helping businesses grow with cost-efficient, results-oriented solutions. Her client list includes Pluralsight, Galileo, TCBY, Unishippers, ProfitKeepers, and other leading national companies.
Wendy has a Bachelors of Arts from Brigham Young University and an Master of Arts from Fordham University. She is a board member for several non-profit organizations and was named one of Utah’s 50 Most Powerful Women.